Six outdoor lifestyle brands and their global corporate headquarters united under one roof, experientially linked by their commitment to and inspiration from nature. The Global VF Corp Headquarters, located in downtown Denver, in an early-2000s mid-rise office building. The completed project hosts over 11,000 associates and executive leadership across VF and six of their most well-known outdoor brands.
The project’s conceptual core is an homage to Colorado geography and native landscape within the larger context of different biospheres around the globe. The vertical assent through the 10-story building is defined by unique expressions of four altitudinal zones - Foothill, Montane, Alpine, and Nival - creating distinct but common aesthetic moods throughout the social hubs of the space.
VF is a purpose-lead company. Integral to the design of their HQ are moments for connection. Connection to the great outside and spirit of exploration; connection to innovation and the creative process; connection across brands and supply chains; connection to people and the end consumer. Details that establish touch-points for connection - from digital messaging to custom altitude markers embedded in the floor - offer moments of surprise throughout the space.
Creative teams of garment design innovation and development dominate the workspace with the palpable energy of idealization and prototyping. Every aspect of the workspace - from custom barn doors to ceiling fixtures - is designed to celebrate the maker-culture and creative synergies within and between the brands. VF’s global reach is underscored by cutting-edge AV/IT integration and digital experiences.
This project was completed through a partnership with local teams: OZ Architecture, Saunders Construction, Downstream; and San Francisco-based Rapt Studio and DNA. A LEED Platinum project.
Interior Design Magazine, September 8, 2021
PROJECT DESCRIPTION
Location: Denver, CO
Year: 2020
Type: Interior Design
Scale: 285,000 sqft
Design Frim: Rapt Studio
Photography: Eric Laignel
PROJECT TEAM
Account Director: David Galullo
Design Director: Mike Dubitsky
Senior Designer: Teresa McWalters
Project Designers: Ashlynne Camuti, Nicholas Tedesco, Jack Soloman
Designers: Serena Abouchar, Yeuchen Yu
Graphic Designer: Frederique Gravier, Brett Su
Architect of Record: OZ Architecture
General Contractor: Saunders Construction
AV/IT Innovation and Content: DNA and Downstream
AWARDS
ENR Best Project Interior/Tenant Improvement, Award of Merit Safety
2020 Downtown Denver Partnership Award
LEED Platinum Certified
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